HOW I WORK

How I Work

A Colombian world citizen, building for Africa, LATAM and Europe

3+ years of DevRel across Web3 (and learning AI actively). I have run founder residencies in Ethiopia, Argentina, toured 15+ European and African countries for developer adoption, and I am never scared to show up IRL, step out of my comfort zone, or learn whatever needs to be learned. Lifelong learner. AI lover.

THE JOURNEY
2019
2019 — 8 months volunteering in Africa, then a one-way ticket to Europe

8 months volunteering in Africa, then a one-way ticket to Europe

Left Colombia with no plan, just hunger. Spent months on the ground in Africa, then landed in Europe with nothing but energy and ambition.

Life pivot
2020
2020 — Tuktuk driver. House cleaner. Dishwasher. All of the above.

Tuktuk driver. House cleaner. Dishwasher. All of the above.

Drove a tuktuk in Portugal to survive, cleaned houses, washed dishes in the Netherlands. No ego. Just adaptation and gratitude for every euro earned.

Survival mode
2021
2021 — $5K loan. One idea. Built a drone business from scratch and sold it.

$5K loan. One idea. Built a drone business from scratch and sold it.

Founded MyFPVWorld with a $5K loan. Learned to build and fly drones, ran branding, logistics, and sales solo. Grew to top 5 FPV stores in Europe, 12K+ community, $20K/month. Still alive today.

First company
2022
2022 — Waiter by day. Self-taught developer by night.

Waiter by day. Self-taught developer by night.

Locked in. Learned HTML, CSS, JavaScript, and Solidity while working tables. No bootcamp, no shortcuts. Just screen time and stubbornness.

Self-taught
2023
2023 — First business trips. First developer communities. Web3 DevRel begins.

First business trips. First developer communities. Web3 DevRel begins.

Joined Swisstronik as first DevRel hire. Traveled to 10 conferences, built a community from 0 to 2K+, launched a $70K bug bounty. The career officially started.

DevRel begins
2024
2024 — Most chaotic year. First talks in English. First time truly out of my comfort zone.

Most chaotic year. First talks in English. First time truly out of my comfort zone.

Traveled relentlessly. Gave first technical talks on stage in English, ran workshops across 4 African countries. Uncomfortable every week. Grew the most in my life.

Breakthrough year
2025
2025 — Dream year. Africa, LATAM, Europe. Doing exactly what I was built for.

Dream year. Africa, LATAM, Europe. Doing exactly what I was built for.

Led 2 founder residencies, 7-country Africa tour, EFDevcon Buenos Aires. Every day: supporting developers and founders with advice, intros, technical help, and genuine presence.

Peak DevRel
2026
2026 — Dream year #2. Now with AI in the toolkit.

Dream year #2. Now with AI in the toolkit.

Same mission, sharper tools. Building at the intersection of Web3 and AI, learning fast, and writing the next chapter in real time.

In progress
DEVELOPER JOURNEY COVERAGE

Where I operate across the developer journey and how strong my coverage is at each stage.

StageDeveloper questionWhat I bringStrength
DiscoverIs this relevant to me?IRL events, storytelling, conference talks, Africa + LATAM tours, social content
EvaluateWill it meet my needs?Docs, tutorials, use cases, partnerships, AMAs, code samples
LearnHow does it work?Workshops, office hours, video series, hackathons, bootcamps, residencies
BuildCan I ship something real?Technical support, demo days, buildathons, ambassador programs
ScaleCan I build to production?Founder programs, go-to-market support, partner intros, incubation pipelines
HOW I APPROACH DEVREL

Awareness to activation

Get developers to discover the product through content, events, and IRL presence. Then give them a reason to try it the same week.

Discovery events, conference talks, social content, Africa + LATAM tours

Hackathon to retained builder

A hackathon prize is not a community. I build the funnel that takes a weekend hacker to a developer who ships to production and stays.

Workshops, office hours, ambassador programs, buildathons

Retained builder to founder

The best developers become founders. I have connected builders cross-continent, helped them find co-founders, and supported go-to-market in markets I know well.

Founder residencies, cross-continent intros, GTM support

Feedback loops back to product

What I hear in the field goes back to the team. Developer surveys, GitHub issues, Discord sentiment. DevRel that does not feed product is just marketing.

Surveys, structured feedback, changelog input, DX improvements

HOW I THINK

Show up. Be real. Earn trust.

The best DevRel comes from being in the room, not posting about it. I go to the places, observe what developers actually feel, and write what others leave unsaid.

20+ countries, 7-country Africa tour, viral campaigns that shaped Lisk’s narrative

Every program needs a number

Community size, devs onboarded, budget per outcome, retention rate. If I cannot measure it, I do not know if it is working.

57 builders, 28 projects, $70K bounty, 0 to 2K community

Budget efficiency is a skill

I managed $100K+ across Africa and LATAM and treated every dollar like it was mine. Doing more with less is a competitive edge most teams overlook.

$100K+ managed across 2 regions, 7 countries

Ship, then improve

I built a DCA agent, an AI map app, and this portfolio while working full time. Iteration in public is faster than perfection in private.

3 side projects deployed and live in 2025